ChatGPT saw a drop in its active monthly users and website traffic in June, a first since its launch. The monthly traffic to the AI chatbot website dropped by 9.7 per cent in the last month from May, while unique visitors dropped by 5.7 per cent. As per the data available, the time spent by users on the website also decreased by 8.5 per cent.
Experts believe the drop in usage was an indication that there was more demand for generative AI with real-time information.
Similarweb’s Senior Insights Manager David Carr said that the decreasing traffic is a sign of the “chatbot’s novelty wearing off”.
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Fastest-growing consumer application ever
Despite the recent setback, ChatGPT, developed by OpenAI, has gained massive popularity and achieved significant milestones since its launch. In just two months, it attracted a staggering 100 million monthly active users, making it the fastest-growing consumer application ever. Currently, ChatGPT boasts an impressive 1.5 billion monthly visits, securing its position as one of the top 20 websites worldwide.
Its popularity is such that it has already dwarfed Microsoft’s Bing in terms of monthly users, a search engine utilising OpenAI’s technology. Although a few competitors like Google’s Bard chatbot have entered the market recently, Bing continues to provide its users with a chatbot powered by OpenAI at no cost.
Possible reasons for the drop in usage
In May, OpenAI further expanded ChatGPT’s reach by launching the ChatGPT app on iOS devices. While this move may have diverted some traffic away from the website, analysts speculate that the decrease in usage could also be attributed to the summer break, with fewer students seeking homework assistance.
